― My background
My career in marketing and e-commerce started in 2018 at TerraCycle where I transformed the DTC website, drove YoY revenue up over 40%, and launched 5 new international Shopify sites. Now, I'm spearheading e-commerce strategy at StoreBound, convincing everyone in America that they need a Dash Mini Waffle Maker.
In my free time, you can find me on the tennis court, plogging, or doing the daily New York Times crossword.
― Skills
Conversion Rate Optimization
A/B Testing
UX & UI
Data Analytics
SEO
Project Management
Shopify Plus
Email Marketing
― Work experience
Ecommerce Marketplace Manager
Astro Lighting / Mar 2021 - Nov 2021
During my time at Astro, I was lucky to learn the ropes of Amazon, where I worked with an Amazon pro on projects including product page optimization, SEO, and advertising. In addition, I developed the go-to-market strategy for platform expansion and managed relationships with marketplace partners.
― Education
Rutgers University
Bachelor of Science, Environmental Economics / 2018
― CERTIFICATIONS
Google Analytics 4
Google / 2023
Senior Ecommerce Strategy Manager
StoreBound / Nov 2021 - Present
At StoreBound, I support the multi-million dollar business with a number of ecommerce projects including:
Executing product launches and campaigns across platforms
Leading email & SMS marketing with Klaviyo
Optimizing all digital touchpoints for ADA compliance and user experience
Identifying growth opportunities with data analysis
Google Ads
Google / 2023
Global Marketing & Ecommerce Manager
TerraCycle / Jun 2018 - Mar 2021
It all started at TerraCycle, where I was given the chance to manage the DTC US & CA Shopify websites. From responding to customer service emails to ensuring seamless fulfillment with our shipping partners, I quickly learned the ins and outs of what it takes to run a successful ecommerce website. Many theme changes, product page updates, blog posts, and email blasts later, we had exponential growth over three years and amassed a loyal community of sustainability enthusiasts.
I would go on to facilitate the launching of five international Shopify storefronts, working with teams from the UK to Australia on website and digital marketing strategy.
“Luck is what happens when preparation meets opportunity.”
- Seneca
― JEREMY WATSON
We've worked on many projects together with Brooke at Stilltech, and she's a true asset to any team. She's a team player, but think on her feet and never settles for a no. Her ambition and passion for what she does is uncanny, and it's been a pleasure to see her progress and grow more confident in her professional role over time. I thoroughly recommend her for any leadership or project management roles.
Brooke was my manager at Yeall & Co and taught me everything I know about project management. As an intern, she never treated me differently from other team members – instead, she whole-heartedly embraced my ideas and input. She helped me to think about the bigger picture and implement strategy into my everyday work, but also showed me how to bring people together and unite them for a single goal.